Overview

Steq needed a landing page that could do one job really well: to turn skeptical visitors into downloaders. The page speaks directly to people who've been blocked from global payments before and shows them there's finally a way around it.

Goals

• Convert visitors who've faced payment rejections into app downloads

• Clearly communicate the product's value without overwhelming anyone

• Build enough trust above the fold that users keep scrolling

• Make the path from "interested" to "downloading" as short as possible

Challenges

• Communicating a financial product to users who may already have distrust

• Structuring the page so it answers doubts before users even think to ask

• Balancing visuals to make people comfortable enough to download

Solution / Outcomes

• A headline that speaks directly to the pain point. "declined payments," before pitching the solution

• Social proof with 50,000+ downloads placed strategically to build credibility mid-scroll

• An FAQ section that handles objections (safety, eligibility, compatibility) so hesitation doesn't kill conversions

• A CTA structure that keeps the download action visible and low-pressure throughout the page

Product: